STINA HJERPE
My name is Stina,
I have a passion for the creative and the possibilities of being creative. I strive to be a part of something bigger than myself and I work to build a space for that to happen. I am a loyal worker who cares for the success and wellbeing of my colleagues.
My interests are set in the cultural space of creative expressions, like music, art and film. I love creating and love to see others create. My dream jobs would be Music curator, art director, culture producer, creative director and concept developer.
I have just graduated as Content Developer from Hyper Island and have previously a bachelor's degree in cultural studies from Gothenburg University.
Vita-Gröna bandet - Project Lead
Project Overview:
- Vita-Gröna Bandet was a project aimed at helping a small, passionate outdoor company enhance their website to attract more hikers.
- The team identified the need for better structure and visual appeal on the site.
Project Goals:
- Make information about cross-country hiking easily accessible.
- Provide users with a realistic understanding of the hiking experience.
- Emphasize social interaction, which was critical to the "ribboneers" community.
- Vita-Gröna Bandet was a project aimed at helping a small, passionate outdoor company enhance their website to attract more hikers.
- The team identified the need for better structure and visual appeal on the site.
Project Goals:
- Make information about cross-country hiking easily accessible.
- Provide users with a realistic understanding of the hiking experience.
- Emphasize social interaction, which was critical to the "ribboneers" community.
Outcomes:
- Developed a prototype for an improved and user-friendly website.
- Recommended strategies to strengthen the community both online and offline.
My Responsibilities as Team Lead:
- Facilitated team meetings and delegated tasks.
- Ensured the team reached its full potential through structured schedules and clear deadlines.
- Fostered open communication by encouraging collaboration in the same physical space.
- Resolved questions and issues quickly through active discussion.
- Developed a prototype for an improved and user-friendly website.
- Recommended strategies to strengthen the community both online and offline.
My Responsibilities as Team Lead:
- Facilitated team meetings and delegated tasks.
- Ensured the team reached its full potential through structured schedules and clear deadlines.
- Fostered open communication by encouraging collaboration in the same physical space.
- Resolved questions and issues quickly through active discussion.
Project Overview:
- Collaborated with Iquest, a tech company, to enhance their social media strategy.
- Developed a personalized content calendar tailored to their ideal audience for maximum online impact.
- Delivered a detailed guidebook for LinkedIn covering topics, structure, images, and keywords.
Innovation:
- Customized a GPT tool to aid in content creation.
My Role as Creative Lead:
- Established an appropriate tone for social media posts.
- Curated relevant and engaging topics aligned with the tech industry.
- Adjusted the company’s posting habits to improve consistency and effectiveness.
Project Overview:
- The first project at Hyper involved promoting its various programs.
- My team was assigned the Motion Design program.
Objective:
- Showcase the student experience and how they progress through the program.
- Highlight the evolution of motion design and its impact on everyday life.
- Educate potential applicants about what motion design is and create excitement about joining Hyper.
- The first project at Hyper involved promoting its various programs.
- My team was assigned the Motion Design program.
Objective:
- Showcase the student experience and how they progress through the program.
- Highlight the evolution of motion design and its impact on everyday life.
- Educate potential applicants about what motion design is and create excitement about joining Hyper.
Concept:
- Developed the slogan: “Creativity evolves through motion.”
- Focused on illustrating how the creative field evolves alongside motion design.
Outcome:
- Collaborated with video editor Liam to create a promotional video.
- The video was published as a paid social media ad for the school.
Project Overview:
- Collaborated with Mynewsdesk as part of the final projects at Hyper Island.
- Focused on improving Mynewsdesk's employer branding.
Challenges:
- Navigated the time constraints alongside the company's internal decision hierarchy.
- Adapted to working with a larger organization compared to previous projects.
Objective:
Shifted focus from targeting desired applicants to making those applicants want to apply.
Emphasized the need to position Mynewsdesk as a great employer.
Solution:
Highlighted employee experiences to showcase the company culture.
Addressed key questions:
Who works at Mynewsdesk?
How does Mynewsdesk stand out from other workplaces?
Created an honest and relatable portrayal of the workplace by featuring employees.
Project Overview:
- One of the first projects at Hyper Island was to create and market a fictional band or artist releasing a single or album.
- My team created The Racoons, a 00s indie rock band inspired by the 70s punk scene.
Concept and Execution:
- Developed a cohesive band persona and nostalgic 00s indie rock aesthetic.
- Created various promotional materials, including:
- A music video
- Posters and a tour poster
- Merch such as keychains, t-shirts, CDs, a fur coat, a 3D-printed raccoon mascot, and a 3D-printed trash container.
- Ensured the merch played a crucial role in conveying the concept.
Challenges:
- Maintaining cohesion across all content and materials was a key challenge.
Presentation and Outcome:
- Presented the project on competition day with:
- A concert merch table setup.
- A music video displayed as if in a record store with headphones and a stereo.
- Won first place for creating a cohesive project, a fully developed band persona, and an immersive world around The Racoons.
Tiktok
During my internship I assisted with UNIFROMS social media presence.
- Made content strategies
- Made a detailed content calendar
- Concept development
- Edited tiktoks and reels
- Published social media post on multiple platfroms.
I assited with the overall concept development of their Tiktok page, and pushed for a more personal approach to this particular platform in accordance of my reaserch.
For reference: https://www.tiktok.com/@unifromscents/video/7423398320707620129?lang=sv-SE